Brand & Product Marketer · 6+ Years Experience

Turning
stories
into revenue.

I help businesses connect with, nurture, and retain customers through product marketing and brand storytelling with the end goal of generating revenue.

Get in touch See my work

Hire me if you want to build a storytelling engine that turns your audience into paying customers.

$5M+
Revenue contributed
3,700+
Inbound leads
4,000+
Businesses onboarded
500%
Blog traffic growth

Results that speak.

A snapshot of the impact I've driven across fintech, agritech, and B2B SaaS companies.

~$1M
Led content marketing, brand storytelling and product marketing which helped convert audiences to customers and ultimately revenue; bringing in 3,700+ inbound leads.
4,000+
Businesses onboarded in the first 3 months after launching the Crust Business mobile app, with a 22% monthly active user rate.
$4M+
In sales contributed at ThriveAgric through content marketing and storytelling across email, social, paid ads, community building, and SEO.
15K → 40K
LinkedIn followers grown at Kora through strategic content planning and consistent campaign execution over two years.
Top 10
Google rankings secured for competitive terms like best credit management software and cash forecasting automation for Chaser via SEO content strategy.
12% → 5%
Monthly churn rate reduced at Crust Africa, while helping increase user acquisition by over 200% in a single quarter.

Where I've built things.

6+ years across fintech, agritech, banking, and B2B SaaS — from individual contributor to team lead.

Oct 2025 – May 2026
Exceed
Sweden · Agency
Content Strategist
  • Developed bottom-funnel SEO content strategies for B2B SaaS clients, focused on commercial-intent keywords that drive pipeline.
  • Delivered 19 content briefs across 3 client accounts covering accounts receivable, cash flow management, and order-to-cash workflows.
  • Content produced for Chaser now ranks in the top 10 on Google for competitive terms including best credit management software and cash forecasting automation.
  • Built quarterly content roadmaps aligned to client revenue goals, coordinating with writers, CMS developers, and outreach specialists.
Jan 2024 – Feb 2026
Kora
Canada · Fintech
Brand & Product Marketer
  • Led storytelling strategies and product launches that helped the team bring in 3,700+ inbound leads and generate close to $1M in revenue over two years.
  • Led product messaging and positioning for 10 GTM launches, ensuring alignment across Product, Sales, and Merchant Success teams.
  • Helped grow Kora's LinkedIn from 15,000 to 40,000 followers through strategic content planning and campaign execution.
  • Co-produced 29 episodes of the Fintech Frontlines podcast — 643 plays/views, 47 followers, 30 hours of listening time.
  • Wrote and edited 24 monthly product roundup newsletters with 12–30% open rates and 1–5% CTR for an audience of 20,000+.
  • Helped manage 16 digital and physical events with 2,500+ guests over two years.
Jan 2023 – Jan 2024
Crust Microfinance Bank
Nigeria · Fintech & Banking
Marketing & Comms Manager
  • Led brand storytelling, product marketing, and brand positioning across all customer touchpoints.
  • Created GTM strategy for and launched the Crust Business mobile app — helping onboard 4,000+ businesses in 3 months with a 22% MAU rate.
  • Managed a marketing team of three covering growth, brand storytelling, and communications.
  • Used customer segmentation and data to help increase activity, daily transactions, and revenue while reducing churn.
Apr 2022 – Jan 2023
Crust Africa
Nigeria · Fintech
Marketing & Comms Lead
  • Helped reduce monthly churn from 12% to 5% and increase user acquisition by 200%+ in a quarter.
  • Grew social media followership by over 200% in three months through content strategy and organic growth.
  • Created decks, product brochures, and sales enablement documents that helped secure two grants and two B2B customers.
Sep 2019 – Mar 2022
ThriveAgric
Nigeria · Agritech & Fintech
Digital Marketing & Brand Communications Specialist
  • Managed content marketing and storytelling to help grow the customer base by 80% and contributed to generating $4M+ in revenue through content, email, social media, paid advertising, community building, and SEO.
  • Helped grow social channels by 40%+ and increased blog traffic by over 500%.
  • Managed brand communications for 35,000+ customers during a crisis, avoiding reputational damage and helping rebuild the brand's image.
  • Wrote and managed monthly and annual reports to investors and stakeholders.

What I contribute to making the pie.

From strategy to execution — I work across the full marketing stack.

Content & Strategy
Content Writing Copywriting Content Strategy Email Marketing Brand Storytelling Product Marketing GTM Strategy
Growth & SEO
On-Page SEO Off-Page SEO Keyword Research Instagram Ads Facebook Ads Google Ads Community Building
Design & Media
Canva Figma Affinity Designer Adobe Photoshop Video Editing Podcast Production Filmora
Analytics & Tools
Google Analytics Ahrefs Semrush Mailchimp Google Search Console Firebase WordPress

Always learning.

Formal education backed by continuous professional development.

2017
B.Sc. Agriculture
Obafemi Awolowo University, Nigeria
Dec 2025
Financial Markets
Yale University
Dec 2024
Product Marketing
CXL Institute
Nov 2024
Technical Content Marketing
CXL Institute
Mar 2021
Content Marketing Strategy
University of California, Davis
Dec 2021
Copywriting: Write to Sell Like a Pro
Udemy

Ready to build your marketing engine?

I'm open to full-time roles, contract engagements, and consulting work. If you need someone to turn your brand into a revenue-generating machine, let's talk.

Email moyoluwatuyi@gmail.com Phone +234 815 249 6700 LinkedIn Moyo Oluwatuyi →